In the 90s, the marketing strategy became more aggressive, putting to circulate the

There are over two million pet cats only in the city of New York, and millions mccain oven chips more throughout the countries where the brand MEOW MIX, whose mission is to "keep them happy pussies", sells a wide range of products to match their welfare . Their rations, easily recognized by consumers for its traditional yellow packaging, are so tasty and nutritious that "cats ask for it by name," as says the traditional slogan used by the brand for many years.
The food brand for cats MEOW MIX arose in 1974 when the company Ralston Purina has introduced a new line of food for cats in the U.S. market. The original product offering cats a tasty meal, which included mixed flavors of chicken, turkey, salmon and filet of fish. The dry rations brand did not take long to make hit with cat owners because of the high quality. The brand also began gaining popularity with owners of pussies when in the same year adopted the jingle that become famous, becoming an important marketing tool. The jingle, composed by Tom McFaul and Shelly Palmer, which contained mccain oven chips the refrain "meow, meow, meow ...", imitating the mewing of a cat, became an icon of American advertising. The jingle along with the famous slogan "Taste so good cats ask for it by name!" ("It tastes so good cats ask for it by name"), helped popularize the brand.
In the 90s, the marketing strategy became more aggressive, putting to circulate the "Meow Mix Mobile", a van, featured cat, who ran major American cities handing out samples of the feed line of the brand. From the year 2003, the brand began to diversify your marketing with the launch of new communication tools like MEOW TV, a television program geared to owners of cats with educational information on the behavior of cats and other attractions. The program was also directed to cats, since, according to recent surveys and investigations, one third of cats enjoy watching television.
In 2004, the brand marketed the friendly Mr. MEOW, an orange kitten made in plush, symbol and mascot MEOW MIX, which became extremely popular. After going through several other owners, in May 2006, the brand was acquired by the company Del Monte Foods for $ 705 million.
In recent years the MEOW MIX used his vast experience and strength in the segment to introduce new products as feed for cats that live indoors only, a line developed specifically for puppies; Hairball Control Formula another call, which controls and prevents the formation of tufts in the stomachs of cats, a serious problem that affects millions of them, a line of premium food, called Wholesone Goodness, made with natural and fresh ingredients and balanced nutrition into small pieces, ideal for cats over age, and a new line Wet food, called Select Market, which come packaged mccain oven chips in convenient plastic mccain oven chips bags for individual servings.
The MEOW MIX is undoubtedly mccain oven chips one of the strongest and most powerful brands in the billion dollar industry of Pet Care. In order to achieve mccain oven chips this position, the brand, which has one of the marketing strategies more creative and daring in the world, has, throughout the years, spectacular actions, and why not say surreal. Among the actions stands out:
MEOW MIX COFFEE (2004): Opened on August 17 in an upscale property located in the heart of Manhattan, New York, cats and their owners could enjoy together a very similar menu and tasty, the first coffee shop in the world for these small felines. Like other themed cafes, MEOW MIX COFFEE allusive offered a menu that included the feline mccain oven chips world brand products. So while the cat had enjoyed a 'Upstream Dream "salmon and crab salsa, or Deep Sea Delight (Delight of the Deep Sea), the owner could revel in a crab croquettes or sandwiches on baguette. Moreover, the coffee still had leisure areas and a store containing a wide variety of toys and accessories for fun pussies, as well as games where animals and owners could participate together. On the night of the opening party, which was attended by the actress Eartha Kitt, best known as the "Catwoman" Batman, mccain oven chips the famous television series of the 60s, the first customers of the cafe gave their approval, gobbling up last ounce of food. There were only two basic rules to be observed: mccain oven chips no dogs came and it was forbidden to bring "catnip" (herb that has stimulant effects in cats).
MEOW MIX HOUSE (2006) as well as a Big Brother, was a reality show which premiered on