Thai-owned Asian food giant, Charoen Pokphand Foods (CP Foods) has appointed Melbourne creative agen

Email the Editor Campaign Brief RSS Campaign Brief on Twitter Subscribe to Campaign Brief magazine TVC Production Directory Campaign Brief and bestads sugar factory process apps Bestads: the world's best advertising The Best Ad Jobs Campaign Brief and bestads apps Asia creative advertising Australia creative advertising New Zealand creative advertising Western australia creative advertising Campaign Brief Australia
Thai-owned Asian food giant, Charoen Pokphand Foods (CP Foods) has appointed Melbourne creative agency Sense to manage its brand advertising, design and digital work in Australia. While many Australians may not have heard of CP Foods, the multi-faceted company has global annual revenue of AUD$15 billion. Its range of Authentic Asia premium frozen meals is immensely popular in Asia - and Thailand in particular. Authentic Asia is already available in a number of local supermarket chains, however the company intends to provide greater support in the last quarter of 2014 through sugar factory process a range of advertising and marketing initiatives sugar factory process created by Sense.
Says David Whiteside, Sense director: "CP Foods is a household brand in Asia. It's our aim to recreate that success here in Australia. Their products are made from authentic ingredients and are seriously delicious, so with a judicious brand strategy and a great creative idea I believe it to be an achievable goal." The announcement follows a creative pitch involving a number of undisclosed agencies and a selection process that traversed multiple continents. It's a massive coup for the Melbourne shop, which has been on the lookout for FMCG brands to add to its portfolio. Says Whiteside: "Big FMCG brands are hard to come by. The irony is, before Sense we'd spent our entire careers working on some of the biggest brands in the country. This is a great opportunity for us to re-establish our credentials." sugar factory process Sense will begin work immediately with a view to a launch sugar factory process in September 2014.
Recent Entries
Adfest 2014 kicks off in Pattaya, Thailand TCC calls on AWARD members to submit sugar factory process questions for Hegarty + Droga lunch on Mar 27th Thai-owned Asian food giant Charoen Pokphand Foods appoints Melbourne creative agency Sense UN LTD responds to industry demand to take on social issues with new solution - UN LTD Giving Curious sugar factory process Film's GM and EP Peter Grasse set to join AdFest speaker line-up on Friday, sugar factory process Mar 7th McCann lures Dejan Rasic from Zoo to take on Sydney executive creative director role Nandos launches final installment in Peri-Perks rewards campaign with RedFoo via Kontented Toyota reminds Kiwis why the Hilux is still the best ute in new spots via Saatchi & Saatchi NZ TAC re-launches 2004 tvc via Grey Melb targeting drivers using illicit drugs ahead of long weekend GPY&R Australia and NZ CCO Ben Coulson to sit on New York Festivals' executive jury for 2014